2025 Tokyo International Gift Show
Hello, this is MSM Global.
From September 3 to 5, we participated in the
Tokyo International Gift Show, Japan’s largest lifestyle and gift exhibition,
as part of the “Busan Companies Japan Market Entry Support Program”
organized by the Busan City Office in Japan.
A total of 14 Busan-based companies joined this exhibition,
each showcasing their unique products to the Japanese market.
We, KyoungMi Cosmetic, were honored to take part in this event.
Through this exhibition, our products received positive feedback
for their excellent moisturizing performance, functionality, and fragrance,
while also gaining valuable insights into future market positioning.
We will continue to reflect on this feedback
and strive to grow into a brand loved by customers around the world.
2025 Global Healthcare Week
MSM Global participated in the
2025 Global Healthcare Week,
held at BEXCO in Busan from September 4 to 6.
It was a meaningful time meeting buyers and industry professionals from around the world.
We would like to express our sincere gratitude to everyone who visited our booth.
MSM Global will continue to grow as a company that shares
the value of natural and sustainable cosmetics with the world.
Below are photos capturing the vibrant moments of the exhibition.
We hope you can feel the passion and potential of MSM Global.
Launch of the ‘KyoungMi Herbsee’ Line — Expanding into Global Markets with UK Vegan Certification
Supported by Busan Technopark, MSM Global introduces an eco-friendly skincare line distinguished by a luxurious image inspired by nature.
MSM Global Signs an Industry–Academic Cooperation Agreement with Busan University of Foreign Studies
MSM Global Signs an Industry–Academic Cooperation Agreement with Busan University of Foreign Studies
Selected as a 2024 Busan Leading Technology Startup Company
MSM Global has been selected as one of Busan’s Leading Technology Startup Companies (Million Club) for 2024.
“KyoungMi HwiYo” Wins the Grand Prize in the Cosmetics Category at the 2023 K-Brand Awards
[KyoungMi HwiYo] has been honored with the Grand Prize
in the Cosmetics Category at the 2023 International Consumer Satisfaction Awards.
MSM Global Signs Investment Agreement (MOU) with Miryang City
MSM Global Signs Investment Agreement (MOU) with Miryang City
Miryang City Signs Investment Agreement Worth KRW 10.7 Billion with Three Companies
On the 14th, Miryang City signed investment agreements totaling 107 billion KRW with three companies: Min Art S‑Win Power Co., Ltd., SAT Co., Ltd. and MSM Global. Asiae+1
Min Art S-Win Power will invest KRW 3.5 billion on a 3,818 m² site and create 10 jobs. SAT will invest KRW 4.2 billion on a 4,500 m² site and hire 20 employees. MSM Global plans to invest KRW 3 billion on a 4,800 m² site, employing 24 personnel. Asiae
Miryang City noted that these investments come as the city develops the Miryang Nano‑Convergence National Industrial Complex into a strong industrial base focused on nano-technology. miryang.go.kr+1
Mayor Park Il‑ho expressed his gratitude to the companies for trusting Miryang’s future vision and pledged to make the complex a national platform for nano-industry, enabling young entrepreneurs and small tech firms to thrive.
The industrial complex will include 378 public housing units, sports facilities, a library and cultural venues under its youth-friendly smart-green industrial zone concept.
Korea Management Institute Co., Ltd. Signs Business Cooperation Agreement (MOU) with the Busan Cosmetics Industry Association
Korea Management Institute Co., Ltd. Signs Business Cooperation Agreement (MOU) with the Busan Cosmetics Industry Association
Empowering Busan Cosmetics to Fly Higher!
Busan City to Host “2019 B-Beauty Day” to Promote Local Cosmetic Brands
Busan Metropolitan City (Mayor Oh Keo-don) will hold the “2019 B-Beauty Day” event on Thursday, August 29 at 10:30 a.m. in the city hall lobby to exhibit and promote cosmetics products from Busan-based companies.
Jointly organized by Busan Technopark and the Busan Cosmetics Industry Association (Chairperson: Moon Wae-sook), this event aims to enhance brand awareness and expand sales channels for local cosmetics companies.
The cosmetics and beauty industry, recognized as a high value-added cultural industry, has emerged as a promising export sector in line with the global spread of the Korean Wave (Hallyu). With rising living standards and an aging population, interest in youth and beauty continues to grow—allowing the industry not only to sustain long-term growth but also to broaden its market scope.
Under the slogan “Giving Wings to Busan Cosmetics”, the city has selected 22 local cosmetics companies through a public call to showcase, promote, and sell their excellent products all in one place. The event will also feature on-site skin and scalp diagnosis programs to encourage consumer engagement and support market expansion for Busan brands.
Participating companies will sell their products at reasonable prices to strengthen brand recognition. To further support small business revenue, a ZeroPay discount campaign will run alongside the event—providing consumers an excellent opportunity to purchase high-quality Busan cosmetics at affordable prices. Busan cosmetics are also available year-round at the “B-Beauty Shop” inside Lotte Department Store Busan Main Branch.
Busan Cosmetics Brand Makes Its Department Store Debut, Opening Doors to Global Exports
With its first entry into a major department store, the Busan-based cosmetics brand is accelerating its expansion into global markets.
부산 화장품업체,백화점 첫 입점…수출길도 열려
{앵커:부산지역 화장품업체들이
처음으로 대형 백화점 입점에
성공했습니다.
벌써부터 가성비 좋은 제품으로 입소문을 타면서 수출길도 훨씬 넓어질
전망입니다.
김성기 기자입니다.}
{리포트}
젊은층과 관광객을 겨냥한 트렌디한 화장품점이 몰린 백화점 코너입니다.
이름만 대면 알만한 중저가 브랜드의 각축장인 이곳에,’비 뷰티 숍’이란
낯선 매장이 등장했습니다.
부산화장품기업협회 소속 14개 화장품 브랜드로 구성된 편집매장입니다.
지역 업체가 대형 백화점에 정상 매장으로 입점하기는 이번이 처음입니다.
탈모예방 특허기술을 보유한 업체부터,병원 전문 화장품과 어린이용 화장품까지 다양한 제품을 갖췄습니다.
기초화장품 위주이긴 하지만,벌써부터 가성비 좋은 제품으로 입소문을 타기 시작했습니다.
{인터뷰:}
{곽중은/00백화점 선임 바이어/”기존 운영중인 화장품 브랜드와 비교해도 손색이 없을 정도로 훌륭한 품질을 보유하고 있습니다.”}
높게만 보이던 백화점 문턱을 넘으면서,해외 수출길도 훨씬 넓어질 것으로 기대됩니다.
일부 제품은 이미 중국과 동남아 유명 유통매장과 계약을 맺고 납품이 진행중입니다.
{인터뷰:}
{문외숙/부산화장품기업협회 회장/”‘비 뷰티 숍’ 백화점 입점을 통해서 브랜드 인지도를 높이고 수출에 있어 유통방면에 도움이 되는 기회라고 생각합니다.”}
부산화장품기업협회는 롯데백화점
부산본점을 시작으로 나머지 매장으로 ‘비 뷰티 숍’ 입점을 확대하고,홍콩 등 해외 매장 진출도 추진할
계획입니다.
KNN김성기입니다.
